Press Releases
Monday, November 20, 2017

Panamax Appoints SFM to Serve as its Canada Distribution Partner

PETALUMA, CALIFORNIA — Strengthening its position as a global provider of robust power management solutions, Panamax from Core Brands today announced the appointment of Montreal-based SFM to serve as a Canada distribution partner for Panamax custom installation and pro solutions. According to Core Brands Vice President of Sales Jeff Costello, SFM is the ideal partner to bring Panamax power products to more resellers, integrators and retailers throughout Canada.

“SFM has a 40-year record of demonstrated market success working with the AV industry’s top brands, including  Furman,” Costello commented. “We are confident that their experienced and expertly trained sales force will help expand the Panamax brand throughout Canada.”

According to Steven Freytag, General Manager of SFM’s custom installation division, "SFM is pleased to be appointed as an authorized distributor for Panamax. We are now able to offer our customers another renowned and iconic brand, alongside Furman and the other leading CI category brands in our portfolio.

“Panamax perfectly complements our current product offering,” Freytag continued, “which includes solutions from Sony, Luxul, and OmniMount — just to name a few. Our valued dealers and integrators can now expect to receive the same level of high-quality support and service with Panamax solutions as they have come to expect from us for all of our brands over the last forty years."

For more information, visit

Established in 1978, SFM is a leading Canadian distributor of custom installation brands. With their head office in Montreal, SFM has proven itself as an organization dedicated to providing service and support to a large number of consumer electronics retailers and custom installation integrators. SFM's CI division distributes some of the industry’s top brands, including Atlona, Da-Lite, Furman, IC Realtime, Just Add Power, Kordz, Luxul, Nest, OmniMount, Panamax, Pro Control, RTI, Shure, & Sony as well as quality accessory lines such as Canare, Digiflex, Littlite, and Neutrik. For more information, visit and

About Panamax

Panamax, from Core Brands, is a sister brand to Furman and equally legendary in developing innovative power management products. Award-winning and recognized for its innovative Lifetime Warranty on almost every unit, Panamax creates solutions for installations of all sizes leveraging its many patented technologies. 

About Core Brands

Anchored by the ELAN Smart Home Control Platform, Core Brands combines the strengths of its iconic control, audio, power management, connectivity and video distribution brands – ELAN®, SpeakerCraft®, Gefen®, Niles®, Panamax®, Proficient®, Furman®, Sunfire® and Xantech® – to deliver a portfolio of connected home and commercial solutions to its channel partners and end users. For further information, visit